I honestly like the program AMC is the only theater in my area and I go to movies with friends so I just give them my card to use. I go like once a month and as a student I don't have any way to go to discounted films. Yeah concessions are expensive but PEOPLE it's 2012 not 1912 like some of you think! Great program that saves you a lot of money. P.S. I love how 90% of you are adults and I still have better grammar than you.