I went to the apple store at Victoria Gardens in California. It was quite crowded, but the techs were very helpful and extremely knowledgeable. However, when I purchased my iPhone 4, the Apple tech also included the $60 AppleCare without my knowledge.
Although AppleCare is a good product for a $2500 laptop, i don't think its worth it for a $300 iPhone. My bill came to about $460 dollars, and when I asked for a breakdown of the bill, he said the charges included "a combination of taxes and renewal fees" and since I'm already an ATT subscriber, he also mentioned how "$500 was deducted" from the "actual" price of the phone, (so I guess that should make me feel better). At no point did he mention that he was charging me for AppleCare. He then told me not to worry and once I pay, he would print and email me a copy of the breakdown of charges.
I came in with idea that I would buy a new iPhone 4 for about $316 dollars and be out and instead I ended up paying about $120 more then I thought! At this point, he passes me off to another tech to finish the iPhone registration and activation process. The new tech then finally prints out my receipt which is when I see the charge for AppleCare. I ask if it can be refunded since I didn't think that service was something I needed. The tech explains to me, that if I wanted a refund, I would have to return the iPhone 4 as well, undo all the charges, and then REBUY the iPhone and go through activation and setup again! (At this point we have been at the store for about 30 minutes and I needed to be someplace else soon).
I found the whole thing ridiculous. Why couldn't they simply remove the charge?? I felt like I had been duped into buying something that I had no intention of buying. Because of time constraints, I had to go and agreed to live with my unintentional AppleCare service.
It would be great if my AppleCare could be refunded.