Well, I never thought I would right a review defending the Stubs ripoff. So, it doesn't take much thought effort to realize the stubs program is designed to generate income. It really is beneficial to people who go to the movies a lot. Paying a high price for popcorn and soda pop is always going to be the lay of the land, if you don't like it go out and make more money or better yet go make movies so people will pay you.